Privacy Policy

This Privacy Policy explains how Influenzr AI Ltd (Influenzr, we, us, or our) collects, uses, stores, shares, and otherwise processes personal data when you use the Influenzr website, platform, applications, and related services (together, the Platform).

1. Who We Are

We are the controller of personal data described in this Privacy Policy unless we state otherwise.

Company name: Influenzr AI Ltd
Contact email: team@influenzr.ai

2. Scope

This Privacy Policy applies to personal data we collect from or about users, prospective users, visitors, campaign participants, support contacts, business contacts, and others who interact with us in connection with the Platform.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

A. Information you provide directly

• name, username, email address, phone number, and account credentials;
• city, country, profile information, biography, category, rates, pricing, availability, and collaboration preferences;
• social media handles, profile links, content examples, and audience-related information you choose to provide;
• messages, support tickets, form responses, survey responses, and correspondence;
• contracts, e-signature records, invoices, billing details, tax information, and payout-related information;
• campaign materials, briefs, drafts, uploads, images, videos, comments, and documents.

B. Information collected automatically

• IP address, approximate location data, device identifiers, browser type, operating system, session data, referral URLs, log data, and usage activity;
• event data relating to account actions, profile views, clicks, searches, interactions, campaign activity, messaging activity, and feature usage;
• cookies, pixels, tags, SDKs, and similar technologies.

C. Information from third parties

• payment providers, identity or verification providers, fraud and risk providers, analytics providers, cloud and infrastructure providers, communications providers, social media platforms or integrations, business partners, and referral sources;
• publicly available profile or account information where lawfully obtained and relevant to the operation, safety, or improvement of the Platform.

4. How We Use Personal Data

We may use personal data for the following purposes:

• to create, administer, and secure accounts;
• to operate, provide, maintain, troubleshoot, and improve the Platform;
• to match, rank, suggest, recommend, and display creators, brands, campaigns, and opportunities;
• to facilitate communications, workflows, approvals, support, and dispute handling;
• to process transactions, payouts, invoices, fees, refunds, chargebacks, and financial records;
• to verify information, detect suspicious activity, prevent fraud, enforce our terms, and protect rights, property, users, and the Platform;
• to monitor usage, conduct analytics, generate reports, perform internal research, quality assurance, product testing, and service development;
• to personalise user experience, prioritise content, and optimise marketplace relevance and performance;
• to communicate with you about operational matters, support, campaigns, legal notices, billing, security, and updates;
• to market our Platform, subject to applicable law;
• to comply with legal, tax, regulatory, accounting, and audit obligations;
• to support corporate transactions such as investment, financing, merger, acquisition, or sale of assets.

5. Lawful Bases

Depending on the circumstances, we rely on one or more of the following lawful bases under applicable data protection law:

• Contract – where processing is necessary to provide the Platform or perform our contract with you;
• Legitimate interests – including operating and improving the Platform, matching users, building and growing our marketplace, ensuring trust and safety, detecting and preventing fraud, managing disputes, conducting analytics, protecting our business, enforcing our terms, and defending legal claims, provided such interests are not overridden by your rights;
• Legal obligation – where processing is necessary to comply with law, regulation, court order, tax, accounting, anti-fraud, sanctions, or law-enforcement requirements;
• Consent – where consent is required, including for certain non-essential cookies or marketing activities.

6. AI-Assisted Matching, Ranking, and Profiling

We may use automated tools, statistical models, machine learning systems, ranking systems, filters, rules engines, and AI-assisted processes to help assess, classify, suggest, rank, recommend, prioritise, or suppress content, users, campaigns, and opportunities.

These processes may consider profile data, category, location, responsiveness, audience information, account activity, trust and safety signals, pricing information, campaign behaviour, interactions, engagement-related inputs, and other relevant signals available to us.

We use these processes to operate, improve, secure, and scale the Platform and to make marketplace interactions more relevant and efficient.

7. Sharing Personal Data

We may share personal data with:

• other users and counterparties where necessary for platform functionality, campaign execution, deal-making, approvals, payment flows, or profile visibility;
• our affiliates and group companies;
• service providers and contractors supporting hosting, storage, analytics, security, support, communication, fraud prevention, identity verification, payments, accounting, product development, and infrastructure;
• banks, payment processors, payout providers, and financial institutions;
• professional advisers including lawyers, auditors, consultants, insurers, and accountants;
• regulators, public authorities, courts, police, law enforcement, tax authorities, or other third parties where required or where we consider disclosure necessary to establish, exercise, or defend legal rights or to protect safety, rights, property, or the integrity of the Platform;
• actual or prospective investors, lenders, acquirers, merger partners, and transaction advisers in connection with a corporate transaction;
• other third parties where you direct us to do so or where disclosure is otherwise permitted by law.

We may also share information in aggregated, anonymised, or de-identified form where appropriate.

8. International Transfers

Your personal data may be processed in countries outside the United Kingdom.

Where we transfer personal data internationally, we may rely on adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum, standard contractual clauses, or other lawful transfer mechanisms.

9. Retention

We retain personal data for as long as we reasonably consider necessary for the purposes described in this Privacy Policy, including to provide the Platform, maintain records, manage disputes, prevent fraud, enforce our agreements, comply with legal obligations, support audits, protect our interests, and operate our business.

Retention periods may be extended where we believe preservation is reasonably necessary in connection with legal risk, complaint handling, investigations, insurance, tax, accounting, security, fraud prevention, or dispute resolution.

10. Your Rights

Subject to applicable law and exceptions, you may have rights to request access, correction, deletion, restriction, portability, objection, and withdrawal of consent where processing is based on consent.

We may need to verify your identity before taking action on a request. We may decline or limit a request where permitted by law.

You may also complain to the UK Information Commissioner’s Office.

11. Cookies and Similar Technologies

We use cookies, pixels, local storage, tags, SDKs, and similar technologies to operate the Platform, remember preferences, understand usage, improve performance, support analytics, detect abuse, and where permitted, support marketing and remarketing.

You can control some cookies through browser settings and, where available, through our cookie settings tools. Some Platform features may not function properly without certain technologies.

12. Marketing Communications

We may send service messages and administrative messages that are necessary for the operation of accounts, transactions, support, compliance, or security.

We may also send promotional or marketing communications where permitted by law or where you have consented. You can opt out of marketing emails using the unsubscribe link or by contacting us.

13. Security

We use technical and organisational measures designed to protect personal data. These may include access controls, authentication controls, encryption measures where appropriate, monitoring, vendor controls, backups, and other reasonable safeguards.

However, no system or transmission method is completely secure, and we do not guarantee absolute security.

14. Third-Party Services and External Platforms

The Platform may integrate with, link to, or rely on third-party services, websites, payment providers, social platforms, and external tools. Their privacy practices are governed by their own policies and terms.

15. Children

The Platform is not intended for anyone under 18, and we do not knowingly provide the Platform to children.

16. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time. Updated versions become effective on posting or on the date specified by us. Where required, we will take reasonable steps to notify users of material changes.

17. Contact Us

If you have questions, requests, or complaints about this Privacy Policy or your personal data, contact us at:

Email: team@influenzr.ai

If you are dissatisfied with our response, you may complain to the UK Information Commissioner’s Office.